7 Key Steps To Planning Your New Website Design

by | Mar 18, 2023 | Website Design

Are you trying to create a website but don’t know where to start? The process of planning can be difficult and overwhelming. But it doesn’t have to be! When you understand the right steps, you can make designing your new website easy and enjoyable. In this article, I’ll outline some simple strategies that will help you plan out an effective site design with confidence.

At its core, website design is about creating something unique for yourself or your business. You want it to stand out from the competition and give visitors an outstanding experience. To do this successfully, there are certain key elements that must be taken into account during the planning phase. By implementing these steps, you’ll ensure that your site is tailored perfectly for its intended purpose.

By following the advice in this article, you’ll get closer to achieving the freedom of running a successful online presence without feeling overwhelmed by all the details involved in web design. So let’s dive in and explore how we can turn our vision into reality!

1. Establish Your Goals

When it comes to planning your new website design, the first step is to establish your goals. What does your company hope to achieve with its website? Do you want an e-commerce site that will generate sales or a simple informational page about who you are and what services you offer? Establishing these goals upfront can help determine which web design features need to be incorporated from the start.

Not sure what type of web design would best serve your needs? Don’t worry! There are plenty of online resources available that can provide tips on how to create a successful website based on your specific business objectives. Once all your requirements have been identified, then you can begin researching potential web designers who have the experience and skill set needed for creating a website that meets those criteria.

By setting clear objectives at the outset, you’ll be well on your way to achieving success with your new website design project. It’s important to take time during this initial phase so that everything lines up perfectly according to plan – after all, having a great-looking site isn’t much use if it doesn’t meet the original goals set out for it.

2. Research Your Target Audience

Now that you’ve established your website design goals, it’s time to research and define your target audience. As a web designer, understanding the needs of your visitor is just as important as coding or graphic design skills. Taking the time upfront to delve into who will be using your site helps ensure success for both yourself and those visitors.

Start by imagining an ideal customer visiting your website. Create a profile which includes age, gender, location, interests, and any other details that may help you better understand them. Doing this will give you insight on how to shape their experience with every element from font size to color choice. By getting inside the mind of someone within your target demographic it will certainly make creating content easier when writing headlines or crafting calls-to-action.

As we will discuss below, it’s also helpful to look at what competitors are doing in terms of web design strategies so you can differentiate yours from theirs. This allows you to see common trends within the industry while still maintaining an original approach that suits your company ethos. 

Finally, speak with people who have expertise in these areas such as marketing professionals or a reputable web design company whose portfolio reflects positive results they’ve achieved for similar businesses before yours. Ultimately this should lead you to create something well thought out and uniquely tailored towards its intended audience – exactly what should underpin all good website designs!

3. Assess Your Competitors

It’s important to take a look at what your competitors are up to as your sites will be competing head-to-head if they appear within the search results together. Doing so will give you valuable insight into how they’re designing their websites and which features they offer, as well as help you identify areas where there’s room for improvement or innovation.

Start by looking at the design of the sites, such as layout, colors, fonts, images, etc., but also pay attention to functionality like ease-of-navigation and user experience. Ask yourself questions like: How does this site make me feel? Is it easy to find what I’m looking for? What kind of content do they have that I don’t?

Once you’ve identified some ideas from competitors’ sites that can be improved upon in your own design – incorporate those changes! Take time to think through how each new idea would benefit users and enhance their overall website experience. This way when visitors come to your website they’ll get exactly what they need right away without having to put too much effort into finding it.

4. Brainstorm Design Ideas

Now that you have examined your competition, it is time to brainstorm design ideas for your own website. The best way to start the process of coming up with a great website design is by thinking outside the box. For example, when Facebook was created in 2004, it was revolutionary and completely different from anything else on the market. This gave them an edge over their competitors who were still using more traditional designs.

The same principle can be applied to designing your website – think about what will make yours stand out from the crowd and make sure it fits with your overall brand identity. Consider any features or functions that could help set you apart and create value for visitors. You should also consider how user-friendly your site will be and ensure that all elements are easy to navigate and understand.

Brainstorming sessions can be particularly helpful here as they allow everyone involved in creating the website to come together and share their ideas freely without judgment or criticism. Make sure you take notes throughout this stage so that none of these creative thoughts go forgotten!

5. Select Platform And Technology

Once you have identified your objectives, the next step is to select a platform and technology for building your website. This decision will affect both the look of your site as well as how it functions. It’s important to think carefully about which will be right for you.

The type of platform you choose will come down to cost, performance, scalability and design capabilities – all of which are key elements in ensuring that your new website meets its goals. You might find yourself drawn towards open source options like WordPress or Drupal because they offer flexibility and customization at no extra cost. On the other hand, proprietary platforms such as Squarespace may provide more user-friendly features but could end up costing more if additional functionality is needed.

Weighing the pros and cons can help you determine which solution best suits your needs both now and in the future. Whatever option you decide on, make sure it has room to grow so that when the time comes you can easily upgrade without having to start from scratch again.

6. Develop A Site Structure

It’s time to plan the structure of your site. But wait, do you even know what that means? Well, don’t worry! Here I’m going to make it easy for you by breaking down the steps into three simple parts: brainstorming ideas, mapping out pages and creating navigation.

First, start jotting down all possible topics related to the project; from blog posts and videos to products and services. Once you have an idea of what type of content needs to be included, it’s time to get organized!

Next up is page mapping. This part can seem daunting but no worries – just take each topic one at a time and map out how they’ll relate within the main sections of your site. Think about sub-categories or additional landing pages needed in order to better organize information according to its purpose. This will help visitors quickly find what they’re looking for while also helping search engine optimization (SEO).

Finally comes navigation. Now we need something tangible that visitors will use when navigating around our site — enter menus and links! Create a logical hierarchy between top level menu items and their associated subpages so users can easily move from one place to another without getting lost or overwhelmed by too many choices. And, there you have it folks, a step-by-step guide on planning out your new website design!

7. Create Mockups Of Each Page 

Once you’ve determined which pages your website needs, and have a good idea of the content for each page, it’s time to create mockups. Mockups are visual representations that show how each page will look in terms of layout and design elements. This is an important step because it helps you visualize what the end product will be like, allowing you to make changes before investing too much into development or coding.

When creating mockups, pay attention to details such as font sizes, colors, navigation menus, images, buttons and forms. Make sure all these elements work together harmoniously to create a unified aesthetic. Also, consider user experience; think about how users will interact with the website and plan accordingly so they can move through the site easily and quickly find what they need.

By taking the time to create detailed mockups upfront, you can save yourself from headaches down the road when coding begins and minor adjustments become difficult to implement without significant effort. A well-thought-out mockup also gives developers a clear roadmap on what they should build and makes their job easier while ensuring they deliver a quality product within budget.


Creating a new website design can be an intimidating task. But with the right strategy, you can make it easier and more successful. By taking the time to establish your goals, research your target audience, assess your competitors, brainstorm design ideas, select platform and technology, develop a site structure, and create mockups of each page – you’re well on your way to creating a stunning website that will wow every visitor!

The best part about planning for a new website design is that there are no limits to what you can achieve. With dedication and creativity, I am confident you can create something truly amazing that surpasses all expectations. And let me tell you – when people see what you have created they will be absolutely floored by its beauty and functionality!

So don’t be afraid to take some risks as you plan out your new website design. Let your imagination run wild and push yourself beyond the boundaries of traditional web design to create something extraordinary! Good luck in achieving success with this exciting project!

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