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What We Do
Programmatic Advertising Peoria Il
Work with our team in Peoria, IL, to take advantage of real-time bidding, and buy ad impressions when users are the most likely to engage. This allows you to pull new customers and clients to your business at often a lower cost.
At Resonate Marketing Studious, our programmatic advertising services include the following:
Media
We will often use various programmatic advertising media and mediums, such as banner ads, social media ads, audio, and video ads.
Audience development
Our team will deploy snippets of code on your website, which will help to provide us with browsing trends, and various other segmentation recommendations based on how people behave on your site. The data helps to run better, more targeted ads.
Using 3rd-Party Data
A good deal of programmatic advertising data relies on behavioral data from 3rd parties. That’s why we work with partners to help construct audience profiles to ensure the highest quality targeting across all devices. The approach maximizes every dollar you spend on advertising.
Optimization
We will monitor the progress and performance of every campaign based on devices, media assets, audience segments, and ad placement. We do this along with optimizing bids and budgets in real-time. This is, after all, what makes using programmatic advertising so effective for any brand that wants to grow.
Audience Insights
We ensure that user segments are closely monitored to develop laser-focused targeting based on the insights gained. We gather information on user geography, age, device, and gender.
Attribution
One of our goals is to capitalize on cross-device and cross-platform attribution in many cases. This allows us to understand what helps engage your target audience the best and then use that data to come up with better ads that help businesses engage audiences like them.
Why Does Your Business Need Programmatic Advertising For Marketing Campaigns?
Programmatic advertising, as the term suggests, is using automated technology to buy media or, in our case, advertising space. This is a lot more efficient as opposed to the traditional forms or methods of online advertising that companies that grown accustomed to. What makes programmatic advertising so efficient is the fact that we can use data insights, along with a set of algorithms, to help serve ads to users at the right place and time.
Think of how much more effective your advertising can be when users are served ads we create at the right time and in the right place. If anything, there is around an 80%, if not more, increase in interaction.
Using 3rd-Party Data
A good deal of programmatic advertising data relies on behavioral data from 3rd parties. That’s why we work with partners to help construct audience profiles to ensure the highest quality targeting across all devices. The approach maximizes every dollar you spend on advertising.
Optimization
We will monitor the progress and performance of every campaign based on devices, media assets, audience segments, and ad placement. We do this along with optimizing bids and budgets in real-time. This is, after all, what makes using programmatic advertising so effective for any brand that wants to grow.
Audience Insights
We ensure that user segments are closely monitored to develop laser-focused targeting based on the insights gained. We gather information on user geography, age, device, and gender.
Attribution
One of our goals is to capitalize on cross-device and cross-platform attribution in many cases. This allows us to understand what helps engage your target audience the best and then use that data to come up with better ads that help businesses engage audiences like them.
Understanding The Programmatic Ecosystem In Digital Marketing
The programmatic Advertising ecosystem is often very complex. However, here too, are three main components:
Demand side platform (DSP) – This is mainly the software business owners or advertisers like us will use to buy the required ad inventory.
The Sell Side Platform (SSP) – This software enables publishers to sell ad impressions across mobile and video platforms to potential buyers in real-time. This will include DSPs, networks, and ad exchange systems. The approach allows publishers or websites to have more control over their CPMs.
Ad Exchanger – This is from where the supply for the ad space is fed into the inventory. The DSP mainly connects with the ad exchange and allows advertisers, networks, and agencies to buy or sell ad space. The inventory and price are agreed upon via an auction. The auction is live and in real-time.
In most cases, the ads are purchased in real-time using several programmatic channels. We buy per impression, which allows us to target the audiences we want. The beauty of programmatic advertising is that it’s automated, making it efficient and guaranteeing speed compared to traditional media buying.
Leave Your Programmatic Advertising To Us
As you might have already understood, programmatic advertising is complex, and for those who don’t know what they are doing, it can mean they spend a lot of money with no results to show.
At Resonate Marketing Studios in Peoria, IL, we’ll handle your programmatic advertising from start to finish, ensuring that you receive the traffic needed to grow the business. Our team works independently once we understand your business’s goals, thus saving you time and money with this approach.
Do you have a question about our programmatic advertising service in Peoria, Illinois? Feel free to call us to schedule a consultation or send us a message, and a team member will reach out to you.
Make an appointment
Schedule A Free Consultation
Call us now
(309) 316-7011