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Finance Company SEO Case Study

Client Case Study

Personal Finance Company SEO

In January of 2022, a well-established personal finance company hired Resonate Marketing Studios to help drive more qualified traffic to their company website page. The stimulus money resulting from the COVID-19 pandemic had a tremendously negative impact on their industry, leaving significantly fewer prospective clients to compete for.  Ultimately, this company knew that gaining a dominant local and organic presence for key search phrases on Google was critical to the future success of their business.


Personal Finance Company


January 2022

Project type

Search Engine Optimization


Keywords Ranking on Page 1

121 of 122 target transactional keywords now ranked on page 1


Impressions Increase

Improvement in rankings led to 600% increase in website impressions


Website Click Increase

Increase in impressions led to 598% increase in website clicks from organic search


The Strategy

Resonate Marketing Studios worked hand-in-hand with the client to baseline their website traffic, identify keywords that Google was ranking the site for, and determine what keyword opportunities could have the greatest impact on driving high volumes of prospective loan applications to their website.  This resulted in the development of a custom content plan that was prepared and executed with a priority on keywords that could present an immediate lift in business.

Concurrently, a technical SEO plan was implemented to correct coding that was preventing the site from being crawled by the search engines properly, in addition to troubleshooting the website speed issues that were leading to issues with both ranking and customer experience.

Finally, a strategic backlink acquisition plan was put into place that quickly aided the client with improving authority and relevancy within the industry and local marketplace.


Image of a Business Challenge
Google Search Console Results Image


The Results

Within 60 days of implementing the initial strategy, Resonate Marketing Studios was able to deliver incremental increases in website traffic and loan applications.  However, as the strategy matured and gained traction, the campaign yielded impressive increases in visibility, impressions, and website clicks.

Throughout the first 9 months of the campaign, the website ranked on page 1 for 121 of 122 target transactional keywords. More importantly, website impressions grew by 600% while website clicks also grew by 598%.

Our Finance Company client is now achieving the greatest amount of quality website traffic in company history and is on pace to consistently outperform financial goals.

To learn more about how we can help your company leverage SEO to drive growth for your business, contact us today for a free consultation.

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