Why is local SEO important?

by | Jan 19, 2023 | SEO, Marketing Strategy

Establishing a prominent online presence is essential when you’re looking to get your business off the ground. One essential way to begin building this presence is to focus on local SEO. This involves optimizing your website and content for local customers and search engines. Not only will this help you rank higher in local searches for valuable transactional keywords, but it will also generate more leads and sales. 

What is local SEO?

Local SEO is the practice of optimizing a website for local search results. This means targeting your website traffic specifically to areas where you want it to appear in Google’s organic search results (aka “local SERPs”).

Why focus on local SEO? 

There are many reasons why targeting your site’s traffic locally makes sense. Here are some key advantages: 

  • Improved visibility – Localized content is consistently ranked higher than international content on Google, which can help boost your business’s online visibility. 
  • More significant potential for conversion – People who find what they’re looking for locally are more likely to buy or sign up for something thanks in part to the increased trust that comes from knowing a company operates in their area.
  • Reducing click costs – Pay Per Click (PPC) can be expensive, and focusing only on search engine marketing (SEM) campaigns may not be the most cost-effective strategy for reaching people within specific geographic locations. Localizing your site can reduce these costs while still achieving desired results.

The Benefits of SEO for Local Businesses

SEO (search engine optimization) is improving a website’s position in search engine results pages (SERP), which can lead to increased traffic and sales. It’s no secret that businesses across all industries struggle to compete with online giants like Amazon and Google, so optimizing your website for search engines and winning your local customer base is essential if you want to stay competitive.

Here are some of the benefits of SEO for local businesses:

  • Increased Traffic – When your site appears first in SERP listings, it generates more traffic than sites that appear further down the page. Studies have shown that as much as 70% of all web traffic comes from search engines, and the top 3 local or organic results earn north of 56% of the clicks on each page! This means that ensuring your site is optimized for SEO can help you gain an edge over competitors who have failed to properly optimize their online presence. 
  • Improved Rankings & Visibility – Higher rankings equal higher visibility, which can increase brand awareness among potential customers and drive additional leads through organic content marketing efforts. The improved rank may also attract new customers by increasing clickthrough rates on ads displayed near your page(s). 
  • Maximized Revenue & ROI – A well-optimized online presence can lead to a lead generation machine. Identifying the most profitable, high-volume keywords and ensuring your business remains at the top of the results can help you gain market share and rapidly grow your business.

The different components of local SEO

Google has created a “local SEO” system that affects how your website ranks in local search results. Your website’s ranking can change based on the presence of specific keywords and phrases within your location.

Here are the main components of local SEO: 

  • Google Business Profile – This online portal allows businesses to manage their listing, add new content, respond to reviews, and more without contacting Google directly. 
  • Locality-sensitive algorithm – The algorithms used to determine a site’s rank in local search results are determined by its proximity to what is being searched for (in terms of street addresses or city limits). So, you have a business located within a city but not specifically targeted for that city. In that case, your site may rank better than one targeted specifically for that location. 
  • Locally and niche relevant content – Search engines exist to deliver the most relevant search results possible for whatever the user may be searching for.  When it comes to local SEO, offering content that helps educate prospective customers about what you do, how you do it, and where you do it is essential to your success.
  • Local Links & Reviews – Links from high-quality websites will help improve your ranking in local search results. However, it is essential to note that only sites with relevant content will be considered credible sources of information for searchers near your location.

Local SEO helps you get more clicks from potential customers

Content is one of the essential elements of any digital campaign. It can help you attract new customers and boost your website’s conversion rates. 

When creating valuable content, make sure to contain helpful tips and insights that are relevant to your audience. This way, your readers will feel like they’re getting value for their time (and money). Additionally, you must identify different types of content (blog posts vs. infographics vs. videos) and create pieces that match your desired engagement. Lastly, you should consistently measure the success of your content marketing efforts by tracking both traffic sources and clickthrough rates.

Local SEO helps you rank higher in search engines for your target keywords

Yes, local content marketing can help you rank higher in search engines for your target keywords. But it’s more than just writing great blog posts or creating high-quality social media content. It’s also about optimizing your website for search engine visibility and ranking.

There are a variety of factors that can impact how well your site ranks in the SERPs (search engine results pages). Some of these factors include: 

  • The quality and quantity of your unique content 
  • The relevance of the topics covered in your content 
  • The design and layout of your website 
  • Your online reputation (and the trustworthiness of the sources that report on it)

Hopefully this article has helped you understand the importance of local SEO and how it can help your business get more visibility for favorable search results.

For local SEO to be a successful venture, you will have to dedicate time and energy to researching relevant keywords and ensure that every page of your website has been optimized properly.  For more information on how to optimize your website for local SEO, feel free to contact us at (309) 316-7011. We will help you get the job done quickly and with ease!

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